Zaid helps founders leverage their identity as an asset to create more value.

Zaid Al Kazemi

Zaid’s Identity Consulting

Identity is the foundational spirit that animates a brand. Zaid’s career as an identity strategist has given him the opportunity to shape more than thirty founder-identities.

Founders seek Zaid’s help when they need to share their vision, or when they are choosing to pursue an idea among many, or when they need to crystalize their brand before launch or expansion. Zaid has helped serial entrepreneurs, first-timers, teams, and even politicians discover and refine a unique, strategic, and value-creating identity and brand strategy.

A consulting engagement with Zaid usually follows a two-part process:

  1. Identity Innovation Workshop

  2. Brand Strategy and Recommendations

Please reach out with a brief explanation of your goals to work with Zaid.

Brand Identity Iceberg (

Identity Innovation Book

Zaid’s currently writing a book that aims to help aspiring business moguls leverage their identity as an asset to create more value in their personal and professional life.

“Zaid has taken my mind from that 2% to 70%, so to say. His skills in building and shaping a strategy that fits one’s vision, as well as the entity’s vision—is amazing.